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MKT 324
Marketing Concepts
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The course focuses on the processes involved in the marketing of goods and services, including the meaning and importance of marketing terminology, the marketing mix, the marketing concept, consumerism, market segmentation, market and marketing research, and the impacts of different competitive structures on marketing decision making.
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Credits: 3 hours
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MKT 335
Consumer Behavior in Marketing
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This course draws upon findings from various disciplines including cognitive psychology, social psychology, sociology, economics, and anthropology to understand and predict buying behavior. Structured around applications in marketing strategy, topical coverage includes motivation, perception, attitude change, choice decisions and the consumption process, as well as post-purchase satisfaction.
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Credits: 3 hours
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MKT 348
Market Analysis
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Market Analysis equips students with the tools needed to be intelligent users of market data. Topics to be covered include the design of research projects, questionnaire design, sampling, data collection techniques, data analysis, and the presentation of results.
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Credits: 3 hours
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MKT 418
Sales and Promotion Strategies
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Students receive exposure to the planning, implementation, and evaluation of various revenue-generating and promotional strategies. Topics covered will include the analysis of customers, competitors, and product markets; market segmentation; product positioning; media planning; promotional effectiveness; and client-agency relationships.
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Credits: 3 hours
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MKT 442
Internet/Direct Marketing
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This course examines internet and direct marketing as these topics relate to marketing strategy and the overall marketing plan. Coverage will include topics such as website traffic, customer relationship management (CRM), email marketing, podcasts, blogs, social media, online video, online advertising, online marketing research, and other strategies and tactics for customer acquisition, retention, and add-on selling.
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Credits: 3 hours
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MKT 476
Services Marketing
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The purpose of this course is to show how the marketing of services differs from the marketing of goods. Additionally, students will learn the relationship between service quality and customer satisfaction, how to understand and assess service expectations, and how to match those expectations with company standards.
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Credits: 3 hours
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MKT 480
Marketing Strategy
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This senior-year capstone examines various activities within the overall marketing process, and introduces the development and application of an analysis framework. The use of case problems and technology, and exposure of issues related to ethics, allow the student to gain a full understanding of the relationship between marketing and management. Prerequisite: Nine hours of marketing, including MKT 324.
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Credits: 3 hours
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MKT 496
Internship: Marketing
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An opportunity for students to integrate their academic studies via employment with a business/organization in the community. Note: Internship coursework is evaluated on a credit/no credit basis.
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Credits: 1-3 hours
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MKT 497
Special Topics: Marketing
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Study and research in areas of special interest under individual faculty direction.
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Credits: 1-3 hours
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