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MKT 418
Sales and Promotion Strategies
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Students receive exposure to the planning, implementation, and evaluation of various revenue-generating and promotional strategies. Topics covered will include the analysis of customers, competitors, and product markets; market segmentation; product positioning; media planning; promotional effectiveness; and client-agency relationships.
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Prerequisite(s):
MKT 324
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Faculty:
Bloch School of Management
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Department:
Mkt Supply Chain Mgt
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