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MKT 442
Internet/Direct Marketing
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This course examines internet and direct marketing as these topics relate to marketing strategy and the overall marketing plan. Coverage will include topics such as website traffic, customer relationship management (CRM), email marketing, podcasts, blogs, social media, online video, online advertising, online marketing research, and other strategies and tactics for customer acquisition, retention, and add-on selling.
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Prerequisite(s):
MKT 324
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Faculty:
Bloch School of Management
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Department:
Mkt Supply Chain Mgt
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