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ENT 5502
Introduction to Entrepreneurship
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This course helps students develop insight into what it takes to launch a successful startup. The primary focus is on opportunity identification and evaluation. This is accomplished by examining the characteristics of a good entrepreneurial opportunity and the steps required to get a business up and running.
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Credits: 1.5 hours
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ENT 5527
Creating the New Venture Experiential Learning
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This course guides students through the process, experiences, and requirements for creating a new venture and planning for operations up to the point of securing customers and generating first revenues. Key course actions include developing a business plan for the new venture, examining the initial steps for start-up and operational launch, and taking the initial steps to secure customers/revenues. Prerequisites: ENT 5515
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Credits: 3 hours
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ENT 5532
Managing the New Venture Experiential Learning
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This course is designed to provide students an experiential learning opportunity in running a new business. In particular, students will run the business that they started in ENT 5327 or ENT 5328. Students will define and deliver products and services to real business customers and clients; negotiate with suppliers, administrative agencies and other stakeholders; obtain financing for on-going company relations; and be held accountable for cash flows and company budgets. Prerequisites: ENT 5514 and ENT 5537 or ENT 5538.
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Credits: 3 hours
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ENT 5552
Entrepreneurial Marketing
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This course exposes students to the objectives, challenges, and requirements for effective, results-oriented marketing activities and sales efforts for the entrepreneur/new venture. Key topics include the selection, design, and budgeting of entrepreneurial marketing and advertising programs, along with effective selling, customer acquisition, and service/retention efforts.
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Credits: 3 hours
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ENT 5699
Dissertation and Research in Entrepreneurship and Innovation
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Dissertation research and writing in Entrepreneurship and Innovation Discipline.
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Credits: 1-12 hours
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