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ENT 5552
Entrepreneurial Marketing
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This course exposes students to the objectives, challenges, and requirements for effective, results-oriented marketing activities and sales efforts for the entrepreneur/new venture. Key topics include the selection, design, and budgeting of entrepreneurial marketing and advertising programs, along with effective selling, customer acquisition, and service/retention efforts.
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Faculty:
Bloch School of Management
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Department:
Global Entrepreneurship
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