The University of Missouri-Kansas City debuted a new commercial this month showcasing university people creating real change through excellence in learning, research and service.
The commercial is a part of the university's new branding and marketing campaign, with the theme RoosDo. The campaign is designed to showcase UMKC people, driven by inclusion, excellence and strong community connections, putting ambition into action.
It took months of planning to produce the 60-second commercial, according to Kim West, chief marketing strategist for the UMKC Divison of Strategic Marketing and Communications.
"We had many meetings and discussions to meticulously plan how best to showcase all the amazing things we do at UMKC," West said. "While much of this is really fun and exciting to think about, this is serious thought behind each and every shot you see."
Here's a look behind the scenes:
