Betty Rae’s Ice Cream is now scooping “Roo Blue Swirl” in homage to the University of Missouri-Kansas City. Owner Alec Rodgers is a UMKC alum, and said the new mix was a collaborative effort with the university. Read the news coverage:
Betty Rae’s Debuts New UMKC-inspired Flavor, ‘Roo Blue Swirl’ - KSHB
Iconic KC Ice Cream Shop Debuts New Flavor In Honor of Local University - KCTV5