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MKT 5565
Marketing Management
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Examines the role of marketing in driving profitable revenue growth in companies The focus is placed on tools and approaches to analyzing and understanding customer needs- including the roles of market research and brand equity- and the development of integrated marketing plans to deliver to those needs. Prerequisite: Admission to Executive MBA Program.
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Faculty:
Bloch School of Management
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Department:
Mkt Supply Chain Mgt
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