|
MKT 5561
Promotional Strategies In Marketing
|
|
|
Emphasis will be placed on the organization's persuasive communications to customers and prospective customers within a framework of the system of distribution. The central focus concerns how marketing management allocates the promotional mix within the organization's total marketing program. Topics will include the following: 1) promotional mix, 2) campaign strategies, 3) campaign coordination and 4) follow-up control of promotional programs. Prerequisite: MKT 5501 or equivalent.
|
Faculty:
Bloch School of Management
|
Department:
Mkt Supply Chain Mgt
|
Print
