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MKT 5555
International Marketing
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This course focuses on marketing problems confronting international business managers and the ways they may be analyzed and resolved. The course content includes concepts and techniques useful in international marketing; effects of national differences on marketing practices; organization for international marketing; and strategy formulation for international markets. Prerequisites: MKT 5501 and MGT 5501 or equivalent.
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Faculty:
Bloch School of Management
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Department:
Mkt Supply Chain Mgt
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