UMKC Catalog
PrintPrint


Loading

Communication Studies (COMM-ST) - Principles Of Advertising
COMM-ST 446      Principles Of Advertising
A survey of advertising as an industry and a career field, examining its history and development in America, and its application in mass and special media. Specific procedures are studies for linking the development of advertising strategies, messages and campaigns to the marketing process, and for evaluation and selection of appropriate media to carry the advertising message.
Faculty: College of Arts & Sciences
Department: Communications Studies
Back