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ENT 5561
New Venture Creation and Product Innovation
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This course covers the first part of a two-course sequence and brings together several disciplines students have encountered in the first year of the Executive MBA program curriculum. Students will gain experience in new venture creation and product innovation management. A management simulation will serve as a continuing, evolving "case" in which course participants working in teams assume the role of CEO.
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Prerequisite(s):
Admission to Executive MBA program
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Faculty:
Bloch School of Management
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Department:
Global Entrepreneurship
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