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Table of Contents - Entrepreneurship: Managing Creativity And Innovation

ENT 5525 Entrepreneurship: Managing Creativity And Innovation

The course examines the nature of creativity and innovation and how entrepreneurship involves the ability to identify market opportunity based on new ideas. Detailed attention is given to the entrepreneurial process: The concepts, skills, know-how and know-who, information, attitudes, alternatives and resources that entrepreneurs need to manage creativity in the process of creating something with tangible economic value.

Faculty: Bloch School of Management

Department: Global Entrepreneurship

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