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Table of Contents - Marketing Management

MKT 5565 Marketing Management

Examines the role of marketing in driving profitable revenue growth in companies The focus is placed on tools and approaches to analyzing and understanding customer needs- including the roles of market research and brand equity- and the development of integrated marketing plans to deliver to those needs. Prerequisite: Admission to Executive MBA Program.

Faculty: Bloch School of Management

Department: Mkt Supply Chain Mgt

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