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Table of Contents - Services Marketing

MKT 476 Services Marketing

The purpose of this course is to show how the marketing of services differs from the marketing of goods. Additionally, students will learn the relationship between service quality and customer satisfaction, how to understand and assess service expectations, and how to match those expectations with company standards.

Prerequisite(s): MKT 324

Faculty: Bloch School of Management

Department: Mkt Supply Chain Mgt

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