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Table of Contents - Market Analysis

MKT 348 Market Analysis

Market Analysis equips students with the tools needed to be intelligent users of market data. Topics to be covered include the design of research projects, questionnaire design, sampling, data collection techniques, data analysis, and the presentation of results.

Prerequisite(s): MKT 324 and DSOM 309, or concurrent enrollment

Faculty: Bloch School of Management

Department: Mkt Supply Chain Mgt

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