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MKT 5570
MBA Capstone-Developing and Maintaining a Customer Centric Organizational Culture
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This course begins by providing students a historical view of developing and maintaining a customer centric organizational culture and the impact of same on employees, suppliers, strategic partners and customers. Students are provided practical guidelines and actions and are required to develop an organizational culture plan. Prerequisites: Available to students in the MSA, MPA, MSF, MSERE, or MSGE programs with consent of instructor.
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Faculty:
Bloch School of Management
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Department:
Mkt Supply Chain Mgt
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