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Table of Contents - Introduction to Retailing and Pricing

MKT 465 Introduction to Retailing and Pricing

This course presents an approach to retail and pricing management. Topics covered in the course include: retail strategy development, understanding the customer, retail information systems, market location selection, merchandise buying and handling, financial operations management, human resource management, operations management, store layout and design, laws ethics, and retail tactics.

Prerequisite(s): MKT 324

Faculty: Bloch School of Management

Department: Mkt Supply Chain Mgt

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