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Table of Contents - Interactive and Social Media Advertising

COMM-ST 447 Interactive and Social Media Advertising

This course examines advertising on the Internet as a form of interactive communication, with a special focus on social media and search engines. It addresses basic concepts, current issues, and the development of interactive advertising strategies and plans. The coverage includes interactivity, pricing models, online targeting strategies, search engine optimization and advertising, social media advertising, and online video advertising.

Faculty: College of Arts & Sciences

Department: Communications Studies

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