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ENT 5570
Pricing Strategy for New & Ongoing Enterprises
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This course focuses on pricing strategy and tactics in both theoretical and applied contexts, concentrating on how firms create value and capture profits in the revenues that they earn, with emphasis on pricing dynamics and reaction to competitor pricing at the firm and product level. The materials used are intended to provide a comprehensive exposure to managerial pricing decisions. The course illustrates how common but sometimes inappropriate tactical approaches to pricing can undermine a company's ability to realize its profit potential.
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Prerequisite(s):
Admission to Executive MBA program
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Faculty:
Bloch School of Management
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Department:
Global Entrepreneurship
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