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Table of Contents - Entrepreneurial Marketing

ENT 5552 Entrepreneurial Marketing

This course exposes students to the objectives, challenges, and requirements for effective, results-oriented marketing activities and sales efforts for the entrepreneur/new venture. Key topics include the selection, design, and budgeting of entrepreneurial marketing and advertising programs, along with effective selling, customer acquisition, and service/retention efforts.

Faculty: Bloch School of Management

Department: Global Entrepreneurship

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