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Table of Contents - Principles Of Advertising

COMM-ST 446 Principles Of Advertising

A survey of advertising as an industry and a career field, examining its history and development in America, and its application in mass and special media. Specific procedures are studies for linking the development of advertising strategies, messages and campaigns to the marketing process, and for evaluation and selection of appropriate media to carry the advertising message.

Faculty: College of Arts & Sciences

Department: Communications Studies

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