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Table of Contents - Marketing Strategy

MKT 480 Marketing Strategy

This senior-year capstone examines various activities within the overall marketing process, and introduces the development and application of an analysis framework. The use of case problems and technology, and exposure of issues related to ethics, allow the student to gain a full understanding of the relationship between marketing and management. Prerequisite: Nine hours of marketing, including MKT 324.

Faculty: Bloch School of Management

Department: Mkt Supply Chain Mgt

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